CURRICULUM
◎ Course Contents
Discover inspiration in everyday life and turn ideas into reality through design
The Department of Commercial Design at Ming Chuan University integrates the humanities and arts, brand marketing, and digital technology, guiding students from creative exploration to practical design. The curriculum balances aesthetic development, design thinking, and professional skills, while incorporating AI-assisted creation, sustainable design, and cross-media applications. It aims to cultivate design capabilities that respond to the needs of society and industry.
Freshman Year: Students build a solid foundation in design through courses in form, color, drawing, and digital imaging.
Sophomore Year: Students further explore visual communication, brand identity, layout design, interface design, and motion media, gradually discovering their interests and creative directions.
Junior Year: Through courses in packaging design, integrated marketing, digital advertising, and sustainable design, students learn to integrate strategy and creativity and transform ideas into tangible design outcomes.
Senior Year: The Graduation Project brings together four years of learning. Based on their interests and strengths, students can explore topics such as brand marketing, visual communication, packaging design, media and imaging, illustration, and digital experiences. From issue research and project proposals to design production and public exhibitions, students gain practical experience in project execution, communication, presentation, and teamwork, preparing them for careers, creative practice, or further studies.
◎ Credits for Graduation
Starting from the 2026–2027 academic year (Academic Year 115), undergraduate students must complete a minimum of 128 credits to graduate, including:
- 28 university-required credits (including 12 general education credits)
- 52 department-required credits
- 48 elective credits (including at least 28 major professional elective credits)
Students may also take cross-disciplinary elective courses offered by other departments, subject to the university's credit recognition regulations. Students must fulfill all graduation requirements to receive a Bachelor of Design degree.
Commercial Design Department Professional Competencies Requirements
◎ Curriculum Framework for Bachelor's Degree Students
◎ Foundation Courses | Engage the Senses and Build Essential Design Skills
Introduction to Design, Basic Design, Design Composition, Color Theory, Basic Design Drawing, Creative Design Drawing, Design Thinking, Digital Illustration and Design, Digital Image Processing, Introduction to Art, History of Design, History of Art, Mobile Photography Practice, Fundamentals of Film Production, Multimedia Painting, Watercolor, Design Painting, Digital Painting, and Oil Painting.
◎ Professional Courses | Explore Your Interests and Develop Your Own Design Direction
The professional curriculum integrates visual creation, brand strategy, digital media, and social issues. Students learn to address design challenges through diverse media, creative approaches, and practical applications.
Visual Communication and Branding –
Visual Communication, Layout Design, Font Design, Experimental Typography, Logo Design, Brand Identity, Visual Storytelling, and Illustration.
Advertising and Marketing –
Advertising and Marketing, Consumer Behavior, Advertising Creativity, Integrated Marketing Design, and Digital Advertising Design.
Packaging and Sustainability –
Packaging Materials and Structure, Packaging Design, Circular Packaging Design, Printing Design, Printing Craft and Design, and Sustainable Design.
Digital Media and AI-Assisted Creation –
Interface Design, Website Planning and Design, Front-End Web Design, Motion Media Design, Digital Publishing Design, Commercial Photography, AI Aesthetics and Creative Practice, AI-Assisted Filmmaking and Post-Production, and AI-Driven Multimedia Storytelling.
Culture and Society –
Culture and Content Design, Field Investigation for Design, Creative Product Design, Decoration Art Design, and Social Design.
◎ Applied Courses | Integrate Your Learning and Bring Your Work into Real-World Contexts
Through graduation projects, internships, exhibition design, curatorial planning, and portfolio development, students gain comprehensive experience throughout the design process, from proposal development to implementation. They also learn to present design outcomes effectively and communicate the value of their creative work.
Graduation Project Design I, Graduation Project Design II, Exhibition Design, Curatorial Planning, Portfolio Design, Introduction to Design Management, Industry Practice, Special Lecture Series, Case Studies A, Case Studies B, and Design Ethics and Intellectual Property Rights.