Exhibition Period: December 15, 2025 (Mon) – February 20, 2026 (Fri)
Venue: Commercial Design Gallery, Ming Chuan University (3rd Floor, Design Building), No. 5, Deming Rd., Guishan District, Taoyuan City, Taiwan
▍Creative Concept
In today’s visual communication and brand management, calligraphy is no longer limited to traditional writing. It can act as a symbolic message carrying cultural, conceptual, and identity meanings, reflecting deeper ideas. For this exhibition at the Commercial Design Gallery of Ming Chuan University, Assistant Professor Su Wen-Hsiang uses calligraphy as the core medium to reinterpret how brand messages can be expressed and represented in visual identity.
The exhibition centers on a systematic interpretation of calligraphy, starting from the concepts of Qi (energy), Yun (rhythm), Sheng (life), Dong (movement), and Li (force). Calligraphy is approached as a translatable, extendable, and constructible visual system, rather than merely an artistic form. From a branding perspective, calligraphy becomes not just writing, but an important vehicle to shape brand spirit and visual language.
The works demonstrate how calligraphy can elevate symbolic meaning and channel internal energy, transforming cultural roots into identifiable, extensible visual systems. These visual systems respond to the relationships between brand, place, and emotion. This exhibition is not only a formal exploration but also a practical inquiry into how calligraphy can serve as a language for brand design.
We warmly invite those interested in visual communication, calligraphic aesthetics, brand identity, and cultural translation to experience the subtlety, resilience, and understated beauty embodied in the works on display.
▍Exhibitor
Su Wen-Hsiang