Ming Chuan University Commercial Design Department has once again demonstrated its exceptional creativity on the international stage, winning multiple honors at the 2025 ISARCH Design Awards (Spain). The competition, judged by design experts from across Europe, gathered top institutions and creators worldwide, making it highly competitive.
Ming Chuan faculty and students excelled with projects integrating humanistic care and innovative technology, ultimately winning five awards across the Digital and Graphic Design categories, including Jury Special Awards and Winner Awards.
Digital Design Award – Jury Special Award
Project: 《台客中心 Tai-Ke Center》
Students: Pai, Yan-Ling; Li, Pin-Chieh; Weng, Hsuan-Chen; Chang, Chiao-Hsin
Advisors: Assistant Professor GONG, SHI-MIN; Professor CHO, CHAN- CHENG
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Concept: “The most beautiful scenery in Taiwan is its people.”
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Description: An interactive website showcasing 25 unique Taiwanese behaviors, allowing foreign visitors to explore local street scenes and cultural Easter eggs. The project transforms local culture into digital interactive experiences, highlighting Taiwan’s warmth and human connection.
Graphic Design Award – Winner
Project: 《危居百科 RiskyPedia》
Students: Tsai, Yu-Lun; Huang, Chih-Chin; Hung, Li-Ching; Chiu, Wei-Lun
Advisors: Associate Professor YU, SHU-YIN; Assistant Professor SU, WEN-HSIANG
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Concept: “The psychology of luck and risk”
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Description: Observes risky behaviors in daily life and transforms them into playful yet cautionary toy products, encouraging viewers to rethink safety awareness through interactive engagement.
Project: 《隅光 Light of Cape》
Students: Tsai, Chin-Ju; Yen, Wen-Shan; Kuo, Yi-Ling; Chiu, Yu-Wei
Advisors: Assistant Professor WANG, CHIUNG-FEN; Associate Professor FENG, CHENG- CHIH
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Concept: Focuses on Taiwan’s lighthouses – Baisha Cape, Fangyuan, and Eluanbi – from the perspective of lighthouse keepers.
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Description: Combines visual, tactile, and interactive design to showcase the historical and cultural value of lighthouses, immersing viewers in the experience of guidance and protection.
Individual Graphic Design Award – Winner
Project: 《米檔案 The Rice Archives》
Student: Lo, Ying-Han
Advisor: Lecturer WU, JIA-RONG
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Concept: “Taiwanese rice culture”
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Description: Using a detective-style narrative, the project documents the creator’s encounter with Taiwan’s rice culture, translating taste and tradition into cultural storytelling, highlighting meticulous observation and interpretation.
Individual Graphic Design Award – Jury Special Award
Project: 《2024 束縛的愛脫口秀 Bound Love Talk Show 2024》
Faculty: Assistant Professor CHEN, GOYEN
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Concept: “Love and boundaries in parent-child relationships”
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Description: A poster promoting a psychological lecture, using minimalist composition and symbolic language to convey emotional tension and contradictions. The work combines humor and education, provoking reflection on emotional and mental health issues.
These awards underscore the international competitiveness and creative strength of Ming Chuan Commercial Design students and faculty, demonstrating the department’s commitment to innovation, cultural integration, and global design impact.