{"id":13864,"date":"2025-10-20T12:15:23","date_gmt":"2025-10-20T04:15:23","guid":{"rendered":"https:\/\/mcucd.mcu.edu.tw\/2025\/10\/20\/%e8%b3%80%e9%8a%98%e5%82%b3%e5%95%86%e8%a8%ad%e7%b3%bb%e6%95%99%e5%b8%ab%e4%bd%9c%e5%93%81%e3%80%8a%e7%ab%b9%e5%8c%97%e5%b8%82%e5%85%ac%e6%89%80%e6%95%b4%e9%ab%94%e8%ad%98%e5%88%a5%e7%b3%bb%e7%b5%b1\/"},"modified":"2026-03-20T13:34:37","modified_gmt":"2026-03-20T05:34:37","slug":"%e8%b3%80%e9%8a%98%e5%82%b3%e5%95%86%e8%a8%ad%e7%b3%bb%e6%95%99%e5%b8%ab%e4%bd%9c%e5%93%81%e3%80%8a%e7%ab%b9%e5%8c%97%e5%b8%82%e5%85%ac%e6%89%80%e6%95%b4%e9%ab%94%e8%ad%98%e5%88%a5%e7%b3%bb%e7%b5%b1","status":"publish","type":"post","link":"https:\/\/mcucd.mcu.edu.tw\/en\/2025\/10\/20\/%e8%b3%80%e9%8a%98%e5%82%b3%e5%95%86%e8%a8%ad%e7%b3%bb%e6%95%99%e5%b8%ab%e4%bd%9c%e5%93%81%e3%80%8a%e7%ab%b9%e5%8c%97%e5%b8%82%e5%85%ac%e6%89%80%e6%95%b4%e9%ab%94%e8%ad%98%e5%88%a5%e7%b3%bb%e7%b5%b1\/","title":{"rendered":"Congratulations Ming Chuan University Commercial Design faculty project \u201cZhubei City Office Comprehensive Identity System Design Project\u201d wins the Jury Special Award at the 2025 Taiwan Golden Star Design Award"},"content":{"rendered":"
\n

\"\"<\/p>\n

\n
\n
\n
\n
\n
\n
\n
\n

Designed and directed by Assistant Professor Su Wen-Hsiang from the Department of Commercial Design at Ming Chuan University, the project was carried out through an industry\u2013academia collaboration model, in partnership with designer Shih Che-An from Jingdian Design. Centered on the core concept of \u201curban aesthetic regeneration,\u201d the project comprehensively establishes the identity system for the Zhubei City Office, covering the main visual identity, applied visual designs for various departments, and the extension of the overall institutional image\u2014demonstrating a modern, sustainable, and locally integrated urban spirit.<\/p>\n

The complete identity system design stood out at the 2025 Taiwan Golden Star Design Award, earning the Jury Special Award<\/em>. This recognition not only affirms the professional excellence of the design team, but also symbolizes a successful model of industry\u2013academia collaboration in local public design and educational practice, laying a solid foundation for the Department of Commercial Design at Ming Chuan University in integrating teaching with professional practice.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n
<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Designed and directed by Assistant Professor Su Wen-Hsiang from the Department of Commercial Design at Ming Chuan University, the project was carried out through an industry\u2013academia collaboration model, in partnership with designer Shih Che-An from Jingdian Design. Centered on the core concept of \u201curban aesthetic regeneration,\u201d the project comprehensively establishes the identity system for the Zhubei City Office, covering the … <\/p>\n

Read More<\/a><\/div>\n","protected":false},"author":19,"featured_media":13570,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"_vp_format_video_url":"","_vp_image_focal_point":[]},"categories":[20],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/mcucd.mcu.edu.tw\/en\/wp-json\/wp\/v2\/posts\/13864"}],"collection":[{"href":"https:\/\/mcucd.mcu.edu.tw\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mcucd.mcu.edu.tw\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mcucd.mcu.edu.tw\/en\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/mcucd.mcu.edu.tw\/en\/wp-json\/wp\/v2\/comments?post=13864"}],"version-history":[{"count":4,"href":"https:\/\/mcucd.mcu.edu.tw\/en\/wp-json\/wp\/v2\/posts\/13864\/revisions"}],"predecessor-version":[{"id":13868,"href":"https:\/\/mcucd.mcu.edu.tw\/en\/wp-json\/wp\/v2\/posts\/13864\/revisions\/13868"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mcucd.mcu.edu.tw\/en\/wp-json\/wp\/v2\/media\/13570"}],"wp:attachment":[{"href":"https:\/\/mcucd.mcu.edu.tw\/en\/wp-json\/wp\/v2\/media?parent=13864"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mcucd.mcu.edu.tw\/en\/wp-json\/wp\/v2\/categories?post=13864"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mcucd.mcu.edu.tw\/en\/wp-json\/wp\/v2\/tags?post=13864"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}